The Grove, Taiwan

The logo design for The Grove reflects the company's origins in the lumber industry and symbolizes continuity across three generations: an outer square representing the foundation built by the founding generation, a tree for the second generation extending its branches to welcome the third and future generations, represented by the emerging sprout. The signature orange references enamel paint once used to coat steel machine parts to prevent rust, a subtle nod to the company's industrial past and enduring resilience.