Project Restore
The Project Restore logo was redesigned to unify and modernize the organization’s identity while preserving its connection to Los Angeles’s architectural legacy. The updated mark retains the silhouette of City Hall and the Lindbergh Beacon, which appeared in the previous logo, but presents them with a more refined and visually balanced design. The beacon, a historic symbol of civic pride and historical preservation, is now depicted with greater detail and intention. The revised composition enhances brand cohesion while maintaining the building’s Art Deco character. The logo serves as the organization’s primary identity. A mission tagline lockup was also developed to reinforce its founding mission, along with a circular brand mark for applications where the primary format is less suitable, such as social media profiles.